Tag Archives: Strategic Thinking

The Brand Architecture Dilemma

Michael Deiner

Branded house or house of brands? Should a business focus on a corporate brand or deploy a host of individual product/service brands? There seems to be lot of debate lately within the blogosphere, and I wanted to add a few thoughts. The most recognizable sample of a house of brands is Proctor and Gamble (P&G). P&G [...]
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Turning Change into Evolution

Michael Deiner

I would like to challenge “change.”  We hear so much about change in business today. Companies continually put a positive spin on “change” in their organizations, but it often seems like those changes are reactionary, like they are a step behind.  var addthis_pub = 'jplblog'; var addthis_language = 'en';var addthis_options = 'email, favorites, digg, delicious, myspace, google, [...]
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A Great Time to be “Leader Watching”

Bill Kobel

Recently, I was sitting in the food court at the King of Prussia Mall. I’ve become quite accustomed to this; it’s what I do while my wife and daughter do what they do: shop. I had my laptop open and Starbucks beverage at the ready. I was working through emails, doing some reading, and, okay, [...]
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