Tag Archives: Social Media
Digital Marketing in 2010- Customers Want to Watch, Not Read
Among the many features of the new iPhone 3GS is the ability to shoot video and then easily upload that video to YouTube. You can do this on other smartphones too. This is going to accelerate your customers’ expectation that much of what is worth seeing on the web is in video form. Consider the following as [...]
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Give Them Something to Talk About
Everyone wants their brand to be talked about positively in social media. One way to accomplish this is by having content that engages your targeted community and inspires readers to comment on it and share it. Content can come in different forms such as blog posts, white papers, videos and innovative online promotions and sweepstakes. [...]
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Put the "social" in your social media
Social media is here to stay.
Despite the seeming permanence of this new type of media, too many brands are using outdated approaches to communicate in this new space. They are viewing sites like Facebook and Twitter as places simply to advertise and are missing the engagement element – the true social piece – of this [...]
Tags: Social Media 1 Comment
The LinkedIn Twitter Partnership – The Big Idea
A few days ago, LinkedIn announced a partnership with Twitter that would allow you, with the check of a box or the addition of a hashtag (#in or #li), to sync your Twitter account with your LinkedIn’s status updates. You will also have the ability to add your Twitter account to your LinkedIn profile. OK, so [...]
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Listen First, Tweet Later
At a recent gathering at the local Chamber of Commerce, the cocktail chatter I most often encountered was in the realm of B2B marketing and social media. Over half-full glasses of Chardonnay, they chattered away:
“What is social media?”
“Do I need to be blogging?”
“Should I be on Facebook?”
“Yesterday I tried to Twitter, but honestly, what do [...]
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Making Sense of Social Media
Social Media has to be the most talked about marketing topic of the last several years. When Time Magazine ran a cover story called “How Twitter Will Change the Way We Live” (June 5, 2009) it was a sure sign that what was once a niche topic had become a cultural phenomenon. You may also [...]
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Social Media Policy Enables Employee Brand Advocacy