Tag Archives: Marketing
Simplify Your Marketing
The message of today is simplicity. We can thank the recession, along with the relentless demands of living in a connected world.
In this post-recession environment, we’ve all become more selective about what we buy. Even the way we think about consumption has changed.
According to Dr. Kim Yarrow, in a recent issue of Psychology Today, “Insights [...]
Marketing Strategies for Innovation
Innovation is a constant in technology as well as business. But not all innovations are created equal. Most innovations can be divided into two broad categories: an evolutionary change (e.g., from the phonograph record to the cassette tape) or a discontinuous innovation (e.g., from the cassette tape to the iPod). Discontinuous innovations can be defined [...]
Also tagged: Brand 2 Comments
Great Brands Begin Internally
For many marketing departments, the primary focus is on building a brand that engages the target audience to create awareness and generate interest. Budgets, research and strategies are all aimed at building a brand that speaks directly to the external people it’s intended to reach. But we can’t stop there.
var addthis_pub = 'jplblog';
var addthis_language = [...]
Also tagged: Brand, Brand Strategy, Branding 3 Comments
Key Success Drivers: Customer Voice, Customer Experience
As marketers, customer retention should always be a priority in our brand, marketing and communications programs. Now more than ever, we need to be strong advocates for treating customers like gold.
That’s an easy concept for all of us to endorse. But how do you embed it in the fabric of your organization?
It begins with the [...]
Also tagged: Brand, Brand Strategy, Branding, Communication Programs, Integrated Communications, Retention No Comments »
Differentiation: It’s not just being different