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Tag Archives: Marketing
Brand – Deliver Every Day.
Over the years, we’ve helped several of our clients develop their brands. We methodically step them through the process and work together to build a brand that is differentiated from the competition in a way that is relevant to their customers. Then we hand them their new brand and say “OK, good luck!”
Not really.
Developing an [...]
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Establish Your Brand by Educating Customers
I recently published an article on our Learning Solutions blog titled “Innovative Ways to Educate Customers.” The blog talks about how leading organizations, including DuPont, Cisco and American Express are using video, on-demand learning and learning communities to educate customers.
Marketing leaders are investing in these efforts to further establish their brands, capture new leads and [...]
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Marketing Lessons from the World Cup
The biggest sporting event on earth – the World Cup – reveals two distinctly different approaches to soccer: the German style, with its tight structure, strong defense, short passes and low risk; and the Latin style, which is much more individual, free-wheeling and creative, but susceptible to dangerous counter attacks.
Maybe I need to get a [...]
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Making Your Next Event More Social Than Ever
Social media continues to revolutionize the way we interact in our personal and professional lives. When people communicate using social media, they tend to send out short, concise messages to a trusted network of friends, family, or like-minded people with a concrete ask: take action, follow this link, read this story, share this with others, [...]
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A Digital Marketer’s Perspective of China
I recently spent nine days in China, touring Chinese businesses, meeting local professionals, learning their culture and visiting tourist destinations. From the moment I stepped off the plane and entered the Shanghai airport, I was enamored with the Chinese use of technology and marketing opportunities. I was surrounded by LED lights and video billboards. I [...]
Also tagged: Digital Marketing 1 Comment
The Death of Spin
Like a wobbly top teetering toward collapse, the use of “spin” is slowly winding down. We’ve seen too much infomercial hype, too many politicians twisting the truth, and too many tabloid claims to believe everything we’re told. Sixty years ago, we were naïve enough to believe that cigarettes were good for us. Today, we take [...]
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Turning Change into Evolution
I would like to challenge “change.” We hear so much about change in business today. Companies continually put a positive spin on “change” in their organizations, but it often seems like those changes are reactionary, like they are a step behind.
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Also tagged: Brand, Brand Strategy, Marketing Strategy, Strategic Thinking 6 Comments
Differentiation: It’s not just being different
Every time I read an article, white paper or blog about brand strategy development, the term “Differentiation” is featured as one of the key elements. Yes, differentiation is a key element in building an effective brand strategy, but it doesn’t stop there. Simply saying the same thing in a different way does not create the [...]
Also tagged: Brand, Brand Strategy, Branding 8 Comments
Simplify Your Marketing
The message of today is simplicity. We can thank the recession, along with the relentless demands of living in a connected world.
In this post-recession environment, we’ve all become more selective about what we buy. Even the way we think about consumption has changed.
According to Dr. Kim Yarrow, in a recent issue of Psychology Today, “Insights [...]
My DVR’s Impact on Your Brand