-
Recent Posts
Tags
- Advertising
- Brand
- Branding
- Brand Strategy
- Communication Programs
- Design
- Digital Marketing
- eMail Marketing
- Integrated Communications
- Leadership
- live events
- Management
- Marketing
- Marketing Strategy
- Measurement
- Mergers & Acquisitions
- Research
- Retention
- Search Engine Marketing
- Social Media
- Strategic Thinking
Archives
Tag Archives: Integrated Communications
Key Success Drivers: Customer Voice, Customer Experience
As marketers, customer retention should always be a priority in our brand, marketing and communications programs. Now more than ever, we need to be strong advocates for treating customers like gold.
That’s an easy concept for all of us to endorse. But how do you embed it in the fabric of your organization?
It begins with the [...]
Also tagged: Brand, Brand Strategy, Branding, Communication Programs, Marketing, Retention No Comments »
Stop. Think. Design.
Great designs don’t just appear out of thin air. You can’t wave a magic wand, stir in some Photoshop hocus pocus and voilà – a killer brochure or ad campaign appears. Yet sometimes that’s what designers are expected to do. Create something extraordinary out of nothing.
Who Is Your Target?
Let’s pretend your company makes light bulbs. Everybody needs light bulbs, right? So, that would mean that your company’s target is everybody? Well, maybe not.
The temptation to market to a broad audience, rather than a narrow one, is understandable. More potential buyers = more potential sales. In this economy, we’ll take sales where we can [...]
Also tagged: Brand Strategy, Communication Programs No Comments »
Telling an Integrated Story – Was Aristotle Wrong?
The great philosopher Aristotle taught us that all good stories need a beginning, middle and end; a hero and villain; rising action, climax and resolution. Pretty straightforward stuff that’s worked for storytellers from Sophocles to Shakespeare to Spielberg.
But communication has changed since the ancient Greeks. And changed again since Jaws and Jurassic Park. People consume [...]
The Exponential Power of Integrated Communications
As a communicator, you have more options than ever to try to impact your target audience. But how are you supposed to know where to invest your limited time, energy and money? No matter what you hear, every medium, traditional and new, requires all three of your precious resources. Spread your message thinly across too [...]
Also tagged: Communication Programs No Comments »
Are you holding your campaigns accountable?