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Tag Archives: Digital Marketing
Digital Marketing in 2010- Customers Want to Watch, Not Read
Among the many features of the new iPhone 3GS is the ability to shoot video and then easily upload that video to YouTube. You can do this on other smartphones too. This is going to accelerate your customers’ expectation that much of what is worth seeing on the web is in video form. Consider the following as [...]
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The LinkedIn Twitter Partnership – The Big Idea
A few days ago, LinkedIn announced a partnership with Twitter that would allow you, with the check of a box or the addition of a hashtag (#in or #li), to sync your Twitter account with your LinkedIn’s status updates. You will also have the ability to add your Twitter account to your LinkedIn profile. OK, so [...]
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Listen First, Tweet Later
At a recent gathering at the local Chamber of Commerce, the cocktail chatter I most often encountered was in the realm of B2B marketing and social media. Over half-full glasses of Chardonnay, they chattered away:
“What is social media?”
“Do I need to be blogging?”
“Should I be on Facebook?”
“Yesterday I tried to Twitter, but honestly, what do [...]
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Blogging Strategically – Part 3
In the first two posts in this series, I talked about developing your corporate blog strategy and defined the different types of corporate blogs. I’ll conclude this series with some tips on marketing your blog and some helpful notes before you start blogging.
Marketing Your Corporate Blog
So, you have defined your target audience. You know everything [...]
Blogging Strategically – Part 2
People read blogs for multiple reasons. A recent survey by Vizu Answers and Advertising Age revealed that 65.7 % of the respondents read blogs for entertainment; 42.5 % read blogs to learn more about their personal interests/hobbies; 32.5 % for education; 13.1 % because they have a relationship with the author; and 12.3 % read [...]
Making Sense of Social Media
Social Media has to be the most talked about marketing topic of the last several years. When Time Magazine ran a cover story called “How Twitter Will Change the Way We Live” (June 5, 2009) it was a sure sign that what was once a niche topic had become a cultural phenomenon. You may also [...]
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Blogging Strategically – Part 1
Lately, I’ve been receiving a lot of inquiries about blogs. These questions are justified as blogs become more and more popular. Blogs are the place where people are getting their news, expressing their views and releasing “behind the scenes” info. But the real questions are, “Is a blog right for you and your company?” and [...]
E-mail Marketing – Serve Steak instead of Spam
Remember that feeling of getting a handwritten letter? You were excited to open it, right? Even e-mail used to be like that – remember AOL’s familiar cry: “You’ve got mail!”
Not anymore. Email, while useful, has become a chore that we have to manage. We have to figure out how to separate the important email from [...]
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#1 in Google – Search’s Impact on Brand
It has been said that the term “google” has become the fastest word to convert from noun to verb in history. Come on, let’s face it: you’ve googled your competitors; you’ve googled your company; you’ve googled yourself; you’ve even googled your ex. We are googling more every day, clicking on the first results we see. [...]
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A Digital Marketer’s Perspective of China