Tag Archives: Communication Programs
M&A Communications — Turning the Big Deal into Big Success (part 2)
M&A activity is expected to increase this year. That means you may soon find yourself leading communications on a transaction – a merger or acquisition that is critical to the long-term success of your organization.
This is an incredible opportunity for you. Bring your “A” game. There is no margin for error.
M&A communications is all about [...]
Also tagged: Brand, Mergers & Acquisitions No Comments »
Key Success Drivers: Customer Voice, Customer Experience
As marketers, customer retention should always be a priority in our brand, marketing and communications programs. Now more than ever, we need to be strong advocates for treating customers like gold.
That’s an easy concept for all of us to endorse. But how do you embed it in the fabric of your organization?
It begins with the [...]
Also tagged: Brand, Brand Strategy, Branding, Integrated Communications, Marketing, Retention No Comments »
Who Is Your Target?
Let’s pretend your company makes light bulbs. Everybody needs light bulbs, right? So, that would mean that your company’s target is everybody? Well, maybe not.
The temptation to market to a broad audience, rather than a narrow one, is understandable. More potential buyers = more potential sales. In this economy, we’ll take sales where we can [...]
Also tagged: Brand Strategy, Integrated Communications No Comments »
The Exponential Power of Integrated Communications
As a communicator, you have more options than ever to try to impact your target audience. But how are you supposed to know where to invest your limited time, energy and money? No matter what you hear, every medium, traditional and new, requires all three of your precious resources. Spread your message thinly across too [...]
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Perception and Reality in Communications
Here’s a news flash: Things aren’t always what they seem.
This reality gap is especially true in communications. As business people and communicators, we have messages to distribute and stories to tell. The goal of our messages is to create change in a target audience… to get them to believe, buy, understand, act or learn.
So if [...]
Internal Communications: Breaking Through the Clutter
Text messages. Emails. Voice mails. TV. Radio. The Internet. And even old fashioned letters. We get bombarded with messages more today than ever before in history. So, how can you get your message heard above the noise? Listen to this podcast featuring JPL President Luke Kempski to learn how you can communicate change better with [...]
M&A Communications — Turning the Big Deal into Big Success (part 1)