Tag Archives: Branding
Great Brands Begin Internally
For many marketing departments, the primary focus is on building a brand that engages the target audience to create awareness and generate interest. Budgets, research and strategies are all aimed at building a brand that speaks directly to the external people it’s intended to reach. But we can’t stop there.
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Key Success Drivers: Customer Voice, Customer Experience
As marketers, customer retention should always be a priority in our brand, marketing and communications programs. Now more than ever, we need to be strong advocates for treating customers like gold.
That’s an easy concept for all of us to endorse. But how do you embed it in the fabric of your organization?
It begins with the [...]
Manage Your Brand to Persevere – and Capitalize
We’ve been hearing about it every day for months.
Bank busts, bailouts and buyouts. Gloom and doom, 24/7. It sent some companies into a defensive mindset, paralyzed by fear and a focus on “laying low” until the storm subsides. Others threw long-term strategy out the window. Cost cutting and short-term revenue-generating activities are their only immediate [...]
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Solid Creative is Built on Solid Branding
I have a Thomas Edison quote hanging in my office that reads, “Opportunity is missed by most because it is dressed in overalls and looks like work.” It’s one of my favorites.
In rebranding your company, you have an opportunity – a big one – to clarify your brand, to make it distinctive and relevant. But [...]
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Developing a Powerful Brand Experience
Does your brand connect with your target audience? Does it stand out from the competition? And have stopping power? Find out what you can do to activate your brand and reach your target in this podcast featuring Vice President of Strategy and Integrated Communications, Bill Kobel.
JPL Case Studies
Read About JPL’s Rebranding
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Does a Brand Deliver Business Value?
Everything begins with your brand, and never more so than today. A powerful brand provides the most effective way to cut through the “noise” and reach the hearts and minds of your target market. Our new white paper – Does a Brand Deliver Business Value? – provides JPL’s perspective on what a brand is, the [...]
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What is Your Brand Doing on Your Website?
Learn how to create a people-driven brand experience by conducting web strategy before you create or redesign your next website. Strategists from JPL have the answers to getting the most ROI from your website.
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Differentiation: It’s not just being different