-
Recent Posts
Tags
- Advertising
- Brand
- Branding
- Brand Strategy
- Communication Programs
- Design
- Digital Marketing
- eMail Marketing
- Higher Education
- Integrated Communications
- Leadership
- live events
- Management
- Marketing
- Marketing Strategy
- Measurement
- Mergers & Acquisitions
- Research
- Retention
- Search Engine Marketing
- Social Media
- Strategic Thinking
- Viral Marketing
Archives
Tag Archives: Brand
M&A Communications — Turning the Big Deal into Big Success (part 2)
M&A activity is expected to increase this year. That means you may soon find yourself leading communications on a transaction – a merger or acquisition that is critical to the long-term success of your organization.
This is an incredible opportunity for you. Bring your “A” game. There is no margin for error.
M&A communications is all about [...]
Also tagged: Communication Programs, Mergers & Acquisitions No Comments »
Research — How "I think" becomes "I know."
“You’ll never win a subjective argument.”
These words of wisdom were imparted to me by a supervisor early in my marketing career. It was in response to one of those client disagreements in which young, inexperienced account executives sometimes find themselves involved. You know, the ones that go something like this:
“I think green is better.”
“Well, I [...]
Also tagged: Research 2 Comments
Give Them Something to Talk About
Everyone wants their brand to be talked about positively in social media. One way to accomplish this is by having content that engages your targeted community and inspires readers to comment on it and share it. Content can come in different forms such as blog posts, white papers, videos and innovative online promotions and sweepstakes. [...]
Also tagged: Social Media 2 Comments
Great Brands Begin Internally
For many marketing departments, the primary focus is on building a brand that engages the target audience to create awareness and generate interest. Budgets, research and strategies are all aimed at building a brand that speaks directly to the external people it’s intended to reach. But we can’t stop there.
var addthis_pub = 'jplblog';
var addthis_language = [...]
Also tagged: Brand Strategy, Branding, Marketing 3 Comments
Key Success Drivers: Customer Voice, Customer Experience
As marketers, customer retention should always be a priority in our brand, marketing and communications programs. Now more than ever, we need to be strong advocates for treating customers like gold.
That’s an easy concept for all of us to endorse. But how do you embed it in the fabric of your organization?
It begins with the [...]
M&A Communications — Turning the Big Deal into Big Success (part 1)