Tag Archives: Brand
Simplify Your Marketing
The message of today is simplicity. We can thank the recession, along with the relentless demands of living in a connected world.
In this post-recession environment, we’ve all become more selective about what we buy. Even the way we think about consumption has changed.
According to Dr. Kim Yarrow, in a recent issue of Psychology Today, “Insights [...]
Marketing Strategies for Innovation
Innovation is a constant in technology as well as business. But not all innovations are created equal. Most innovations can be divided into two broad categories: an evolutionary change (e.g., from the phonograph record to the cassette tape) or a discontinuous innovation (e.g., from the cassette tape to the iPod). Discontinuous innovations can be defined [...]
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M&A Communications — Turning the Big Deal into Big Success (part 1)
General economic conditions are improving, there are growing signs that the reins on credit availability are loosening, investor and buyer sentiment is trending in a positive direction, and companies are starting to feel the pressure to accelerate growth.
Ladies and gentlemen, the urge to merge is returning.
I worked for a global private equity firm for eight [...]
Also tagged: Communication Programs, Mergers & Acquisitions 2 Comments
M&A Communications — Turning the Big Deal into Big Success (part 2)
M&A activity is expected to increase this year. That means you may soon find yourself leading communications on a transaction – a merger or acquisition that is critical to the long-term success of your organization.
This is an incredible opportunity for you. Bring your “A” game. There is no margin for error.
M&A communications is all about [...]
Also tagged: Communication Programs, Mergers & Acquisitions No Comments »
Research — How "I think" becomes "I know."
“You’ll never win a subjective argument.”
These words of wisdom were imparted to me by a supervisor early in my marketing career. It was in response to one of those client disagreements in which young, inexperienced account executives sometimes find themselves involved. You know, the ones that go something like this:
“I think green is better.”
“Well, I [...]
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Give Them Something to Talk About
Everyone wants their brand to be talked about positively in social media. One way to accomplish this is by having content that engages your targeted community and inspires readers to comment on it and share it. Content can come in different forms such as blog posts, white papers, videos and innovative online promotions and sweepstakes. [...]
Also tagged: Social Media 2 Comments
Great Brands Begin Internally
For many marketing departments, the primary focus is on building a brand that engages the target audience to create awareness and generate interest. Budgets, research and strategies are all aimed at building a brand that speaks directly to the external people it’s intended to reach. But we can’t stop there.
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Also tagged: Brand Strategy, Branding, Marketing 3 Comments
Key Success Drivers: Customer Voice, Customer Experience
As marketers, customer retention should always be a priority in our brand, marketing and communications programs. Now more than ever, we need to be strong advocates for treating customers like gold.
That’s an easy concept for all of us to endorse. But how do you embed it in the fabric of your organization?
It begins with the [...]
Differentiation: It’s not just being different