Innovation is a constant in technology as well as business. But not all innovations are created equal. Most innovations can be divided into two broad categories: an evolutionary change (e.g., from the phonograph record to the cassette tape) or a discontinuous innovation (e.g., from the cassette tape to the iPod). Discontinuous innovations can be defined as “new products or services that require the end-user and the marketplace to dramatically change past behavior, with the promise of gaining equally dramatic new benefits” (Hutt & Speh, 2007).
Innovation is good, but from a marketing standpoint, it represents a unique challenge. Read Full Article
Design Thinking: Friend or Foe?
Design thinking isn’t a new concept but the phrase has created some buzz and controversy in the last few years. My question is does it work well in a corporate setting? Some think it’s a no brainer. Others think it is a tough sell. Changing processes can be risky business until those processes are proven successful. Read Full Article »