Comments for JPL http://blog.jplcreative.com Converge - Strategic Communications & Digital Marketing Wed, 10 Mar 2010 15:19:23 -0500 hourly 1 Comment on Marketing Strategies for Innovation by Michael Kelly http://blog.jplcreative.com/index.php/2010/01/26/marketing-strategies-for-innovation/comment-page-1/#comment-315 Michael Kelly Wed, 10 Mar 2010 15:19:23 +0000 http://blog.jplcreative.com/?p=399#comment-315 Nice post. I came here from LinkedIn, specifically regarding the LEEF conference. I would love to attend, having done grad work in systems science, modeling and simulation, and then an M.Ed. in computer based education; currently an instructional designer looking for work. I think the more interactive the better, but it's so expensive that most of current client base doesn't want to go there. Hence, "The Chasm," as you point out. I've heard of "the chasm" but not the problem with marketing! Nice post. I came here from LinkedIn, specifically regarding the LEEF conference. I would love to attend, having done grad work in systems science, modeling and simulation, and then an M.Ed. in computer based education; currently an instructional designer looking for work. I think the more interactive the better, but it’s so expensive that most of current client base doesn’t want to go there. Hence, “The Chasm,” as you point out.
I’ve heard of “the chasm” but not the problem with marketing!

]]> Comment on Managing Your Multiple Online Identities by John Walker http://blog.jplcreative.com/index.php/2010/03/03/managing-your-multiple-online-identities/comment-page-1/#comment-313 John Walker Tue, 09 Mar 2010 13:27:00 +0000 http://blog.jplcreative.com/?p=444#comment-313 Kris, I think your idea of separating accounts into personal and business is one good way to handle this challenge. John Kris,

I think your idea of separating accounts into personal and business is one good way to handle this challenge.

John

]]> Comment on Managing Your Multiple Online Identities by Kris Bradley http://blog.jplcreative.com/index.php/2010/03/03/managing-your-multiple-online-identities/comment-page-1/#comment-312 Kris Bradley Tue, 09 Mar 2010 00:56:10 +0000 http://blog.jplcreative.com/?p=444#comment-312 Thank you John. This is very informative and a good source for those who are not sure how to approach this dilemma. I have recently began to use Twitter for both personal use and professional with separate accounts for each. My personal Twitter has a little bit of everything like my hobbies, sports, sharing cool stuff I find on the web. Our professional Twitter account only has relevant info posted to it in addition to job postings we have. LinkedIn has been a great resource for me and while some say LinkedIn may be losing its luster, I completely disagree. I think if used correctly this can be a way for you to elevate yourself from your fellow coworkers or sales team. Facebook is a whole different story. I am very careful who I invite or accept to be friends from my professional relationships. The reason being is that I have over 500 friends going back to my days in high school and college, and I cannot control what they put on my wall or what pictures they post of me from the college days. It would be great if you wouldn't have to worry about that, but you do. If you want to use Facebook for your business or to promote an event my suggestion is to set up a fan page and handle everything from that. Thank you John. This is very informative and a good source for those who are not sure how to approach this dilemma. I have recently began to use Twitter for both personal use and professional with separate accounts for each. My personal Twitter has a little bit of everything like my hobbies, sports, sharing cool stuff I find on the web. Our professional Twitter account only has relevant info posted to it in addition to job postings we have.
LinkedIn has been a great resource for me and while some say LinkedIn may be losing its luster, I completely disagree. I think if used correctly this can be a way for you to elevate yourself from your fellow coworkers or sales team.
Facebook is a whole different story. I am very careful who I invite or accept to be friends from my professional relationships. The reason being is that I have over 500 friends going back to my days in high school and college, and I cannot control what they put on my wall or what pictures they post of me from the college days. It would be great if you wouldn’t have to worry about that, but you do. If you want to use Facebook for your business or to promote an event my suggestion is to set up a fan page and handle everything from that.

]]> Comment on Managing Your Multiple Online Identities by John Walker http://blog.jplcreative.com/index.php/2010/03/03/managing-your-multiple-online-identities/comment-page-1/#comment-300 John Walker Fri, 05 Mar 2010 13:53:52 +0000 http://blog.jplcreative.com/?p=444#comment-300 Bill, Thanks for your comment. This does seem to be an issue that many organizations are facing becasue so many of us start using social media as an experiment and then we want to begin to use it seriously. The best way to make that transition can be tricky. Please let me know if you want to talk further. John Bill,
Thanks for your comment. This does seem to be an issue that many organizations are facing becasue so many of us start using social media as an experiment and then we want to begin to use it seriously. The best way to make that transition can be tricky. Please let me know if you want to talk further.
John

]]> Comment on Managing Your Multiple Online Identities by Bill Trousdale http://blog.jplcreative.com/index.php/2010/03/03/managing-your-multiple-online-identities/comment-page-1/#comment-297 Bill Trousdale Fri, 05 Mar 2010 05:04:52 +0000 http://blog.jplcreative.com/?p=444#comment-297 Thanks a bunch for the article...You have written exactly what our board has been discussing. I'd like to pass this on to our PR and Marketing Chair at the Pennsylvania Museum of Music and Broadcast History Thanks a bunch for the article…You have written exactly what our board has been discussing.
I’d like to pass this on to our PR and Marketing Chair at the Pennsylvania Museum of Music and Broadcast History

]]> Comment on Differentiation: It’s not just being different by Michael Deiner http://blog.jplcreative.com/index.php/2010/02/25/differentiation-its-not-just-being-different/comment-page-1/#comment-277 Michael Deiner Sun, 28 Feb 2010 02:23:01 +0000 http://blog.jplcreative.com/?p=429#comment-277 Joe, Thanks. I like your boxing analogy. As you know, as soon as the boxer stops training or lets his gloves down, a competitor is ready to take over the “Champ” status. Protect the brand. Joe, Thanks. I like your boxing analogy. As you know, as soon as the boxer stops training or lets his gloves down, a competitor is ready to take over the “Champ” status. Protect the brand.

]]> Comment on Differentiation: It’s not just being different by Joe S. http://blog.jplcreative.com/index.php/2010/02/25/differentiation-its-not-just-being-different/comment-page-1/#comment-276 Joe S. Sun, 28 Feb 2010 00:08:59 +0000 http://blog.jplcreative.com/?p=429#comment-276 I enjoy the way you've boiled this down. For my company, getting our client base to take notice is about consistency - repeatedly being true to our differentiation for the benefit of the client. As in boxing, nobody truly believes that you are the champ unless you can defend the title time and time again (i.e., deliver on that differentiation). I enjoy the way you’ve boiled this down. For my company, getting our client base to take notice is about consistency – repeatedly being true to our differentiation for the benefit of the client. As in boxing, nobody truly believes that you are the champ unless you can defend the title time and time again (i.e., deliver on that differentiation).

]]> Comment on Differentiation: It’s not just being different by Michael Deiner http://blog.jplcreative.com/index.php/2010/02/25/differentiation-its-not-just-being-different/comment-page-1/#comment-275 Michael Deiner Sat, 27 Feb 2010 21:47:50 +0000 http://blog.jplcreative.com/?p=429#comment-275 Coreen, Thanks for the nice comment. - Mike Coreen, Thanks for the nice comment. – Mike

]]> Comment on Differentiation: It’s not just being different by Coreen http://blog.jplcreative.com/index.php/2010/02/25/differentiation-its-not-just-being-different/comment-page-1/#comment-274 Coreen Sat, 27 Feb 2010 21:13:00 +0000 http://blog.jplcreative.com/?p=429#comment-274 You say it all right here: "Brand longevity is possible when you establish and deliver on a promise that is unique and meaningful." It's amazing that so many companies don't get this. Great topic for you post! You say it all right here: “Brand longevity is possible when you establish and deliver on a promise that is unique and meaningful.” It’s amazing that so many companies don’t get this. Great topic for you post!

]]> Comment on Differentiation: It’s not just being different by Michael Deiner http://blog.jplcreative.com/index.php/2010/02/25/differentiation-its-not-just-being-different/comment-page-1/#comment-270 Michael Deiner Fri, 26 Feb 2010 18:24:48 +0000 http://blog.jplcreative.com/?p=429#comment-270 Thank you Eric, I am honored to be referenced with Marty Neumeier. I remember reading his book “Brand Gap” many years ago and liked the way he visually connected the brand dots. Finding the “onliness” only works if it's something (The promise) you can deliver on every day. Thanks again, Mike Thank you Eric, I am honored to be referenced with Marty Neumeier. I remember reading his book “Brand Gap” many years ago and liked the way he visually connected the brand dots. Finding the “onliness” only works if it’s something (The promise) you can deliver on every day.
Thanks again, Mike

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