Author Archives: Michael Endy

Director, Integrated Programs

Michael Endy, Director, Integrated Programs

Michael leads a team of writers, producers and consultants who develop and manage integrated communications programs and campaigns for JPL clients. Beginning with JPL in 1991 as a writer, producer and director, Michael’s expertise has helped hundreds of clients use media creatively to accomplish their goals. Prior to joining JPL, Michael served as a television producer, theatrical director, college professor, PR specialist and communications consultant. He is a graduate of Franklin & Marshall College and the Catholic University of America.

Marketing Lessons from the World Cup

Michael Endy

The biggest sporting event on earth – the World Cup – reveals two distinctly different approaches to soccer: the German style, with its tight structure, strong defense, short passes and low risk; and the Latin style, which is much more individual, free-wheeling and creative, but susceptible to dangerous counter attacks. Maybe I need to get a [...]
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The Death of Spin

Michael Endy

Like a wobbly top teetering toward collapse, the use of “spin” is slowly winding down. We’ve seen too much infomercial hype, too many politicians twisting the truth, and too many tabloid claims to believe everything we’re told. Sixty years ago, we were naïve enough to believe that cigarettes were good for us. Today, we take [...]
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Simplify Your Marketing

Michael Endy

The message of today is simplicity. We can thank the recession, along with the relentless demands of living in a connected world. In this post-recession environment, we’ve all become more selective about what we buy. Even the way we think about consumption has changed. According to Dr. Kim Yarrow, in a recent issue of Psychology Today, “Insights [...]
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The Advantage of Authenticity

Michael Endy

We live in a world of hype. Every day we’re bombarded by thousands of messages – commercials, billboards, search ads, print, on-hold, pre-roll and banners, point-of-purchase, spam and more. Buy me! Look at me! Hear me! Visit me! Everywhere you turn, someone is shouting. The hype mongers have blunted our ability to feel. I skip TV [...]
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Telling an Integrated Story – Was Aristotle Wrong?

Michael Endy

The great philosopher Aristotle taught us that all good stories need a beginning, middle and end; a hero and villain; rising action, climax and resolution. Pretty straightforward stuff that’s worked for storytellers from Sophocles to Shakespeare to Spielberg. But communication has changed since the ancient Greeks. And changed again since Jaws and Jurassic Park. People consume [...]
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Perception and Reality in Communications

Michael Endy

Here’s a news flash: Things aren’t always what they seem. This reality gap is especially true in communications. As business people and communicators, we have messages to distribute and stories to tell. The goal of our messages is to create change in a target audience… to get them to believe, buy, understand, act or learn. So if [...]
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