Author Archives: John Walker

Sr. Digital Marketing Consultant

John Walker, Sr. Digital Marketing Consultant

As a Senior Digital Marketing Consultant, John helps clients develop digital marketing strategies to meet their business goals. In helping clients, John draws on his experience managing and growing a variety of businesses. Prior to JPL, John served as Director of Sales and Marketing for GiftWorks, a software company; served as a Category Development Manager at Woodstream Corporation, where he managed two businesses in the lawn and garden category, and he founded and grew an e-marketing consultancy called e-walker. John is a graduate of Middlebury College where he studied English.

Managing Your Multiple Online Identities

John Walker

So you’ve decided to get serious about using social media to promote your business. You want to use all of its power as a networking tool, you want to present yourself as an expert in your field, and you’d like to raise your firm’s profile within your community. Great. The first step is to define [...]
4 Comments

Digital Marketing in 2010- Customers Want to Watch, Not Read

John Walker

Among the many features of the new iPhone 3GS is the ability to shoot video and then easily upload that video to YouTube. You can do this on other smartphones too. This is going to accelerate your customers’ expectation that much of what is worth seeing on the web is in video form. Consider the following as [...]
Tags: , | No Comments »

Making Sense of Social Media

John Walker

Social Media has to be the most talked about marketing topic of the last several years. When Time Magazine ran a cover story called “How Twitter Will Change the Way We Live” (June 5, 2009) it was a sure sign that what was once a niche topic had become a cultural phenomenon. You may also [...]
Tags: , | No Comments »

E-mail Marketing – Serve Steak instead of Spam

John Walker

Remember that feeling of getting a handwritten letter? You were excited to open it, right? Even e-mail used to be like that – remember AOL’s familiar cry: “You’ve got mail!” Not anymore. Email, while useful, has become a chore that we have to manage. We have to figure out how to separate the important email from [...]
Tags: , | No Comments »