Author Archives: Joe Tertel
Joe Tertel, Digital Marketing Consultant
The LinkedIn Twitter Partnership – The Big Idea
A few days ago, LinkedIn announced a partnership with Twitter that would allow you, with the check of a box or the addition of a hashtag (#in or #li), to sync your Twitter account with your LinkedIn’s status updates. You will also have the ability to add your Twitter account to your LinkedIn profile. OK, so [...]
Blogging Strategically – Part 3
In the first two posts in this series, I talked about developing your corporate blog strategy and defined the different types of corporate blogs. I’ll conclude this series with some tips on marketing your blog and some helpful notes before you start blogging.
Marketing Your Corporate Blog
So, you have defined your target audience. You know everything [...]
Blogging Strategically – Part 2
People read blogs for multiple reasons. A recent survey by Vizu Answers and Advertising Age revealed that 65.7 % of the respondents read blogs for entertainment; 42.5 % read blogs to learn more about their personal interests/hobbies; 32.5 % for education; 13.1 % because they have a relationship with the author; and 12.3 % read [...]
Blogging Strategically – Part 1
Lately, I’ve been receiving a lot of inquiries about blogs. These questions are justified as blogs become more and more popular. Blogs are the place where people are getting their news, expressing their views and releasing “behind the scenes” info. But the real questions are, “Is a blog right for you and your company?” and [...]
#1 in Google – Search’s Impact on Brand
It has been said that the term “google” has become the fastest word to convert from noun to verb in history. Come on, let’s face it: you’ve googled your competitors; you’ve googled your company; you’ve googled yourself; you’ve even googled your ex. We are googling more every day, clicking on the first results we see. [...]
Marketing Strategies for Innovation