Author Archives: Chelsie Markel

Art Director

Chelsie Markel, Art Director

Chelsie challenges JPL’s designers to produce meaningful, results-oriented work. Her art direction focuses on encouraging strategic thinking to build the design look and feel. Over the years, she’s guided traditional and digital marketing pieces and campaigns in a variety of industries including: healthcare, education, technology, food & beverage, manufacturing, and financial.

Design Thinking: Friend or Foe?

Chelsie Markel

Design thinking isn’t a new concept but the phrase has created some buzz and controversy in the last few years. My question is does it work well in a corporate setting? Some think it’s a no brainer. Others think it is a tough sell. Changing processes can be risky business until those processes are proven [...]
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Stop. Think. Design.

Chelsie Markel

Great designs don’t just appear out of thin air. You can’t wave a magic wand, stir in some Photoshop hocus pocus and voilà – a killer brochure or ad campaign appears. Yet sometimes that’s what designers are expected to do. Create something extraordinary out of nothing.
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