Making Sense of Social Media Marketing

Social Media is the most talked about marketing topic of the last several years. When Time Magazine ran a cover story called “How Twitter Will Change the Way We Live” (June 5, 2009) that was a sure sign that what was once a niche topic had become a major story. This is understandable based on the remarkably rapid growth of social media- Facebook alone added 50 million in users in just three months. No medium has ever grown nearly this fast, and along with this growth, perhaps because of it; the daily habits of millions of customers are changing.

While in the past they may have watched TV in the evening and paid attention to the commercials, today they may have the TV on as background while they are texting friends and browsing the Internet. Despite the avalanche of available information on the rise of social media, there is still not a consensus on how to use it with consistent effectiveness for marketing.

The reality is that the rise of social media is creating a wrenching and disruptive challenge for marketers. Suddenly marketers find that past methods of reaching and influencing consumers are not working. And yet, for marketers who understand how to harness the power of social media marketing, suddenly there is an opportunity to connect and communicate with customers more widely and rapidly than ever before. (Download White Paper to Read More)