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	<title>Comments on: Put the &quot;social&quot; in your social media</title>
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	<link>http://blog.jplcreative.com/index.php/2009/12/08/put-the-social-in-your-social-media/</link>
	<description>Converge - Strategic Communications &#38; Digital Marketing</description>
	<lastBuildDate>Thu, 08 Jul 2010 14:24:38 +0000</lastBuildDate>
	
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		<title>By: Andy</title>
		<link>http://blog.jplcreative.com/index.php/2009/12/08/put-the-social-in-your-social-media/comment-page-1/#comment-96</link>
		<dc:creator>Andy</dc:creator>
		<pubDate>Wed, 16 Dec 2009 08:59:35 +0000</pubDate>
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		<description>Social media gives brands a great opportunity to truly engage. If some marketer&#039;s must treat it as an advertising channel, perhaps they can realise that their advertising can be interactive. The concept of 2 way communication and one to one marketing also isn&#039;t new. This is just another way to facilitate it.
Hopefully your post finds a receptive audience!</description>
		<content:encoded><![CDATA[<p>Social media gives brands a great opportunity to truly engage. If some marketer&#8217;s must treat it as an advertising channel, perhaps they can realise that their advertising can be interactive. The concept of 2 way communication and one to one marketing also isn&#8217;t new. This is just another way to facilitate it.<br />
Hopefully your post finds a receptive audience!</p>
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